Jardine Restaurant Group
Jardine Restaurant Group is looking for a fast, creative, and business-loving person to help lead the value initiative for Pizza Hut in Taiwan. If you are someone who thinks strategically about customers’ opinions and wants to compete with bold ideas in the rapidly growing market, you will like this role. This condition focuses on owning and developing the value proposition strategy for Pizza Hut yes, it is more than just promoting a single pizza agreement. We expand the ideas to the next level, expand price platforms, innovate products, and ensure that our direct marketing speaks to everyday moments that matter to customers. You’ll work with internal teams, creative and media agencies, and cross-functional colleagues to push our value perception forward and keep us ahead of competitors.
About Jardine Restaurant Group
Jardine Restaurant Group runs world-class food brands across Asia, including Pizza Hut and KFC. We’re about quality, innovation, and growth—with a strong emphasis on developing great people. At their Taiwan office, you’ll be part of a dynamic team that balances data with creativity and strategy with bold execution.
Responsibilities
50% – Brand and Product Strategy
- Lead the development and execution of PH Value 2.0: new product. platforms, bundled value strategies, and ways to outsmart the competition
- Manage end-to-end NPD (new product development): from concept to post-launch tracking.
- Lead ATL/BTL campaign execution: digital, CRM, PR, POSM, and in-store materials.
- Build data-based proposals using financial analysis and market research.
- Launch and oversee research initiatives that help shape brand thinking.
30% – Agency and Performance Management
- Work closely with agencies to ensure they deliver creative, insight-driven work.
- Weekly tracking of media KPIs: CPM, ROAS, CPE, etc.
- Track sales performance, flag issues early, and suggest action plans if needed.
20% – Budget & Support
- Keep tight control of the A&P budget.
- Assist the marketing manager with reports, meetings, and any urgent tasks.
Requirements and Qualifications
Education
- Master’s degree in business, marketing, or related field required
- MBA preferred
Experience
- 5–8 years of experience in marketing roles.
- FMCG or retail industry experience is a big plus.
- Proven record in new product development, brand strategy, and cross-functional projects.
Skills
- Strong analytical skills both quantitative and qualitative.
- Confident making sense of research and drawing insights.
- Commercial sense and creative instinct balance between data and gut.
- Experience the projects and work with agencies.
- Comfortable with MS Office (Excel, PowerPoint).
- Written and said fluent English and Chinese.
Personality
- Proactive, agile, and self-motivated
- Great communicator who collaborates well
- Calm under pressure and flexible when things shift
- Curious mindset—always looking for better ways to do things
Applicant Location
Based in Taipei–Keelung metropolitan area, with hybrid work flexibility.
Application Procedure
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Note
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Disclaimer
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